Shelley    Gordon    DP
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5.   Get   Feedback   from   Parents

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Text messages allow for quick and easy two-way communication.  Each message I sent home to parents requested a response.  On average, parents in this study responded 33 percent of the time.  Response rates were slightly higher (38%) when parents were provided with multiple choice response options, compared with open-ended responses (28%).  Despite the fact that parents did not always respond, on a survey they indicated that they preferred messages that requested responses as opposed to one-way messages, where no response was requested.  This feedback loop allows teachers to gain a better understanding of which families they are reaching, while also providing teachers with possible insight into how their students are experiencing school.


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